BRIGADE
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Driving Qualified Leads Through Performance
MindBuzz developed and optimized a performance driven lead generation strategy for Brigade Group across GCC, US, and SEA markets. By separating under construction and ready to move in properties into dedicated landing pages, refining audience targeting, and expanding campaigns across multiple advertising platforms, the strategy improved customer intent, lead quality, and overall campaign performance.
- Dedicated landing pages and audience strategies designed to improve clarity, targeting, and lead qualification
- Multi platform advertising campaigns optimized to increase lead volume while maintaining a steady CPL
Strategic landing page optimization, precise audience targeting, and multi-platform advertising generated a 4x increase in lead volume while improving qualification rates and campaign efficiency.
MindBuzz Digital – Lead Generation & Performance Marketing
The Process
Analyze
Segment
Expand
Optimize
Project Challenges
The key challenge was generating high quality leads across multiple international markets while maintaining a steady cost per lead and strong qualification ratio. Presenting all Brigade properties on a single landing page created confusion and made it difficult to capture customer intent effectively. MindBuzz addressed this by developing dedicated landing pages for under construction and ready to move in properties, leveraging NRI preferences, and testing multiple advertising platforms beyond traditional channels. This data driven approach resulted in a 20%+ qualification ratio at a CPL below ₹2,200, a 4x increase in lead volume, and stronger regional campaign performance.